Haverland Carter LifeStyle Group is a not-for-profit providing modern senior housing for New Mexico, Denver, and Oklahoma. They have been clients of Media Matched Advertising for a long time. When I came on board, I took over designing all their advertising. I developed a fresh look, where I focused on striking imagery, plenty of white space, bold taglines and uplifting colors.
Retirement can sometimes be a tough topic so I made sure to keep this in mind when designing the advertisements. I featured active seniors enjoying their freedom and friends, for the Independent Living community advertisements. Supportive and Memory Care advertisements featured seniors experiencing peace, comfort and good company.