Haverland Carter LifeStyle Group

Haverland Carter LifeStyle Group is a not-for-profit providing modern senior housing for New Mexico, Denver, and Oklahoma. They have been clients of Media Matched Advertising for a long time. When I came on board, I took over designing all their advertising. I developed a fresh look, where I focused on striking imagery, plenty of white space, bold taglines and uplifting colors.

Retirement can sometimes be a tough topic so I made sure to keep this in mind when designing the advertisements. I featured active seniors enjoying their freedom and friends, for the Independent Living community advertisements. Supportive and Memory Care advertisements featured seniors experiencing peace, comfort and good company.

La Vida Llena Brochure Cover